The Play Kits are a subscription, but when you opt to gift them, you can send just one, and the family doesn't have to subscribe. This gift includes access to The Lovevery App for activity ideas, developmental info, parenting tips, and expert advice. You also have the option to purchase a Play Kits bundle at the same discount as a subscription.
If your recipient is already a Play Kits subscriber, gifting Lovevery to them will allow them to add more Play Kits to their current subscription and manage the timing of their deliveries.